Hello From Orlando
Direct response marketing tip #107 :Get your face painted like a clown put on the big floppy shoes come down to my new office hand out free coffee and promote my business for me…
You want me to do what??
That was the irresistible offer that was presented to me because I know a little about marketing, I should help this person out… very tough to say no to but I had to pass.
Actually they wanted me to come down and stand outside the office early in the morning while people were walking up and down the street and hand out Free coffee,probably better in a clown suite than me a 50 something big ass white guy, not wanting to talk to any of these people all miserable because they have to go to work attitudes, at least the clown would help make them feel less helpless figuring I am a bigger idiot than they will ever be.
This is marketing as most small businesses think marketing, good idea if you own a coffee shop not as good if you sell bicycles,still better than nothing but not by very much.I am certainly not criticizing anyone for trying quite frankly many businesses suffer from learned helplessness and they are waiting for anything to happen its sad but very much a way of life for many people.
So now that I am back to reality I bring one idea to the world that I did not think of it just borrow from those that are doing it very well,direct response marketing,talking to your customer or prospect not as a group but as a person.Benefits,benefits.
Three quick and easy ways to get more leads and more customers maybe even double your business in the next 12 months
- A Stop them in their tracks Headline(you have three seconds to grab someones attention)
- An irresistible tangible offer key word tangible something they can put to use now.
- Call to action,if there is no call to action why would they buy now?
This is so basic but if your able to just wrap your head around these concepts your already ahead of 97% of your competition.everything I am telling you here is basic
direct response marketing,these are the fundamentals to learn,once you learn and use them watch the world beat down your door to do business with you.
These principles transfer over to video ,articles ,copy writing, web sites,radio,and TV think home shopping network. it is selling.
My call to action for you read a book on direct marketing,I will even recommend an easy read lot of easy stuff to implement
the book is:Direct Marketing Techniques by Lois K Geller
learn the techniques in the book and you could double your business in the next twelve months, sounds a lot better than handing out coffee on a downtown side walk early in the morning.
until next time your the best and nobody is better than you..