Social Media has taken over the internet! In the United States, 22% of ALL time spent on the internet is spent on a social media sites and that number is rising . That includes work internet usage, AND recreation usage. You can get your message out to people INSTANTLY!
Since the beginning of advertising, business owners have been advertising where people spend their time. They put ads on the radio once it started getting big. Then TV appeared and people spent so much time watching television that businesses started making commercials. And now, social media sites such as Facebook, Linkedin, and Twitter are where people are spending their time.Over 25% of US Internet page views occurred on social media sites,and the amount is growing everyday.
Facebook has over 700 million active users. In fact, 71% of all internet users of any age in the United States have a Facebook! If your company is not there, you are missing a golden opportunity to connect with your prospects and customers! Twitter has 190 million registered users…and even more readers that aren’t registered!
Linkedin is different. It is a business-oriented social media. Instead of recreation, people on Linkedin do and talk business. This is important so that other businesses who you may want to work with can find you, and many use it as a source to validate that your company is reputable.The real magic though, happens when you are in all of these places at once. Your clients see you everywhere, and your credibility goes through the roof. Google and other search engines see that you are everywhere and thinks that you must be relevant, so your website is placed higher in the search rankings.
If you aren’t using social media,to connect with your customers and prospects then you are missing out on one of the best ways to communicate whats going on with your company and the customers you serve .