Online Video Marketing is the new way to reach your customers, advertise your business, and increase your credibility. Just like TV commercials, online video ads let your customers see your product/service. The only difference is that while they are watching TV, they forget about you as soon as their show comes back on. With online video, as soon as they watch your video, all they have to do is click a link to go to your website!
This means that any excitement you create about your product is acted upon immediately by those customers who want your product.
According to a study performed by comScore, 80% of all web users have watched a video ad online.
52% took action after viewing the ad, such as going to a website or looking up your business address. 15% visited the store and 12% made a purchase.
The internet is quickly replacing the phone book, and if a person searches for your product or service in your area…don’t you want to be there waiting for them to find you?
Nearly 150 million U.S. Internet users watched an average of 96 videos per viewer in December 2008. That number is rising every year. Infact, Online video viewing accounted for 12.5 percent of Americans’ total time spent on the Internet in November 2008, up from 8.5 percent the previous year .
YouTube is one of the most powerful marketing platforms on the web right now.
35 % of all YouTube users have acquired something online that they saw publicized on YouTube and 30% have followed a YouTube link to make a purchase .
Just as importantly, Google lists video in it’s search engine. This means that while a customer can find you after searching on YouTube or another video site, your video ALSO shows up on Google, the #1 search engine in the world!
When Google sees a link to your website associated with a video, it thinks that your website must be very important for people to be making videos about it, and lists your website higher in the search ranking.
There is no downside to online video. It allows you to:
Connect with possible customers
Get more traffic to your website
Increase your online presence
Increase your company’s credibility