Lead Generation For Your Business Now
Lead Generation And Why Your Business Needs This Now so when your prospects are ready to buy you could be positioned as the experts in our niche.
Your newsletter is one form of lead generation it does not have to be great, OK is fine, it should have some nice blends of facts,human interest stories and of course a little promotion but the reason is again lead generation. Small businesses need a constant flow of new customers if they want to succeed, and yet finding those customers and generating new leads has become a struggle for the 32% of merchants who say their current marketing is not providing enough leads for their business,if your one of the 32% here are some tools you can use right now to get things going quickly.Here are the top 5 lead Generation tools that you can use for lead generation right now for you business.
1. Zaarly is a free tool that consumers can use to find products and services they want, at prices they’re willing to pay. 2. Localmind is a hyperlocal service that businesses can use to connect with potential customers already in the nearby vicinity. 3. Thumbtack is a local marketplace that lets people find and book professional services online. Service professionals in virtually every industry—from hairstyling to housecleaning—can create free listings on Thumbtack, which consumers come across when they search for specific services they need 4. Redbeacon Professionals in the home services industry can use Redbeacon to generate leads from motivated consumers in their local areas. 5. TaskRabbit Urgnt.ly is a tool that service professionals can use to snag last-minute jobs that need to be done in a hurry. Individuals in need of immediate assistance—typically because they’ve burst a pipe or gotten a flat tire on the side of the road—log on to Urgnt.ly’s website or mobile app to find professionals who are currently available in the nearby vicinity 5. TaskRabbit Urgnt.ly is a tool that service professionals can use to snag last-minute jobs that need to be done in a hurry. Individuals in need of immediate assistance—typically because they've burst a pipe or gotten a flat tire on the side of the road—log on to Urgnt.ly’s website or mobile app to find professionals who are currently available in the nearby vicinityLead Generation And Why Your Business Needs This Now
Most business websites fail to even consider lead generation when they build out their web site,a call to action and Lead generation.The truth is a great website should have many opportunities for the user to get free content delivered to them in exchange for their e-mail address,on every page and every call to action.
Make no mistake about this if what your offering is of value to the end user they will happily exchange their e-mail for the free content an win win.
In the my next post I will talk about creating your story and your online character and how to start your relationship building with your list.A very important strategy if you plan on communicating with your list over a long period time. like creating friendships and having the friendship grow to the point of building trust and becoming an advisor in your field also being able to sell product based on the trust you create. It will be step two of Lead Generation And Why Your Business Needs This Now.Until next time start to implement Lead Generation And Why Your Business Needs This Now strategies
and if you have any questions you can leave a comment and I will answer them for you. Thank you Pete
Hello Friend
I found this very cool video and informative article that I wanted to share with everyone who is trying to bring more customers to their website.
Google put together Five common SEO mistakes (and six good ideas!) about SEO it was written by Maile Ohye. I wanted to share it with you so you can cut through the hype and get the story from the folks that run the world of search or are at least the power brokers in SEO if you are not found on Google your business is missing out on millions of people that could be searching for your products or services.Enjoy
Webmaster Level: Beginner to Intermediate
To help you avoid common mistakes webmasters face with regard to search engine optimization (SEO), I’ve noticed in the SEO industry. Almost four years ago, we also gathered information from all of you (our readers) about your SEO recommendations and updated our related Help Center article given your feedback. Much of the same advice from 2008 still holds true today -- here’s to more years ahead building a great site!
If you’re short on time, here’s the gist:
Avoid these common mistakes
1. Having no value proposition: Try not to assume that a site should rank #1 without knowing why it’s helpful to searchers (and better than the competition 
2. Segmented approach: Be wary of setting SEO-related goals without making sure they’re aligned with your company’s overall objectives and the goals of other departments. For example, in tandem with your work optimizing product pages (and the full user experience once they come to your site), also contribute your expertise to your Marketing team’s upcoming campaign. So if Marketing is launching new videos or a more interactive site, be sure that searchers can find their content, too.
3. Time-consuming workarounds: Avoid implementing a hack rather than researching new features or best practices that could simplify development (e.g., changing the timestamp on an updated URL so it’s crawled more quickly instead of easily submitting the URL through Fetch as Googlebot).
4. Caught in SEO trends: Consider spending less time obsessing about the latest “trick” to boost your rankings and instead focus on the fundamental tasks/efforts that will bring lasting visitors.
5. Slow iteration: Aim to be agile rather than promote an environment where the infrastructure and/or processes make improving your site, or even testing possible improvements, difficult.
Six fundamental SEO tips
1. Do something cool: Make sure your site stands out from the competition -- in a good way!
2. Include relevant words in your copy: Try to put yourself in the shoes of searchers. What would they query to find you? Your name/business name, location, products, etc., are important. It's also helpful to use the same terms in your site that your users might type (e.g., you might be a trained “flower designer” but most searchers might type [florist]), and to answer the questions they might have (e.g., store hours, product specs, reviews). It helps to know your customers.
3. Be smart about your tags and site architecture: Create unique title tags and meta descriptions; include Rich Snippets markup from schema.org where appropriate. Have intuitive navigation and good internal links.
4. Sign up for email forwarding in Webmaster Tools: Help us communicate with you, especially when we notice something awry with your site.
5. Attract buzz: Natural links, +1s, likes, follows... In every business there's something compelling, interesting, entertaining, or surprising that you can offer or share with your users. Provide a helpful service, tell fun stories, paint a vivid picture and users will share and reshare your content.
6. Stay fresh and relevant: Keep content up-to-date and consider options such as building a social media presence (if that’s where a potential audience exists) or creating an ideal mobile experience if your users are often on-the-go.
Five common SEO mistakes (and six good ideas!)
2. Segmented approach: Be wary of setting SEO-related goals without making sure they’re aligned with your company’s overall objectives and the goals of other departments. For example, in tandem with your work optimizing product pages (and the full user experience once they come to your site), also contribute your expertise to your Marketing team’s upcoming campaign. So if Marketing is launching new videos or a more interactive site, be sure that searchers can find their content, too.
3. Time-consuming workarounds: Avoid implementing a hack rather than researching new features or best practices that could simplify development (e.g., changing the timestamp on an updated URL so it’s crawled more quickly instead of easily submitting the URL through Fetch as Googlebot).
4. Caught in SEO trends: Consider spending less time obsessing about the latest “trick” to boost your rankings and instead focus on the fundamental tasks/efforts that will bring lasting visitors.
5. Slow iteration: Aim to be agile rather than promote an environment where the infrastructure and/or processes make improving your site, or even testing possible improvements, difficult.
Six fundamental SEO tips
1. Do something cool: Make sure your site stands out from the competition -- in a good way!
2. Include relevant words in your copy: Try to put yourself in the shoes of searchers. What would they query to find you? Your name/business name, location, products, etc., are important. It's also helpful to use the same terms in your site that your users might type (e.g., you might be a trained “flower designer” but most searchers might type [florist]), and to answer the questions they might have (e.g., store hours, product specs, reviews). It helps to know your customers.
3. Be smart about your tags and site architecture: Create unique title tags and meta descriptions; include Rich Snippets markup from schema.org where appropriate. Have intuitive navigation and good internal links.
4. Sign up for email forwarding in Webmaster Tools: Help us communicate with you, especially when we notice something awry with your site.
5. Attract buzz: Natural links, +1s, likes, follows... In every business there's something compelling, interesting, entertaining, or surprising that you can offer or share with your users. Provide a helpful service, tell fun stories, paint a vivid picture and users will share and reshare your content.
6. Stay fresh and relevant: Keep content up-to-date and consider options such as building a social media presence (if that’s where a potential audience exists) or creating an ideal mobile experience if your users are often on-the-go.
I hope Five common SEO mistakes (and six good ideas!) helps everyone in your quest for better website ranking .
Pete Kici
Written by Maile Ohye, Developer Programs Tech Lead
Real simple message today, How to build trust and respect in your marketing message.
Start with data that provides value to your prospect,information that will help them succeed in whatever they are doing,this helps to build trust and respect, more importantly it shows your more than a sales person, a trusted adviser, your customers will become a lot more motivated if their current situation becomes unacceptable.Use problems and solutions even if your talking about problems they haven't even considered,what is the pain and how can you help them.
Here's an example,If your landscapers don't have worker comp insurance did you know you would be responsible to pay their workers comp payments if they were injured while working on your yard,is that a risk your willing to take?
It's information you may not have that could be very important especially if your landscapers don't have WC insurance and your not willing to take that risk.
Once uncomfortable people will act much faster to solve a problem than to gain an unrelated benefit.Tell them why it matters to them.
Education based marketing is designed to create brand loyalty,you want to be the go to expert in your Niche or service,this allows you to set the markets buying criteria.Basically it means you can teach your buyer how to be a better buyer of your product.
- 3% of your prospects are buying now
- 6 to 7 % are open to buying from you now
- 30% are not thinking about buying from you
- 30% don't think their interested in what your selling
- 30% know their not interested in what your selling
Hey Mr and Mrs Small Business owner,
Tried all kinds of online marketing for your website and the only thing your getting is frustrated?
Promises of 1st page ranking and the world brought to your business overnight?
Spending money on paid traffic with very little to show for it but a monthly bill?
Your not alone, getting online traffic is a messy Job, no easy way around it,if it were easy everyone would do it,but it can be simple all you need is
a great SEO,person,or SEM person or paid traffic, Google adwords, you know ad words pay for clicks to your web site.If that doesn't make you feel better about your situation, here's an idea that just might.
It really works well, and is not to costly,this will rank your web site higher,and the best part are the results,they last a long long time, and very few people/companies are doing this
the ones that do this, are doing extremely well. .
The secret is?
Submitting News Releases about your company, about the products you sell,specials your doing ,,before you say no way! hear me out it isn't that hard.
Google loves news it's considered fresh content,the more content you create more Google likes your site.
I will give you the whole story and the how to do it in 2 parts the 1st part is this post,
2nd part will be the next post so you have time to digest the info and start to actually do the work which I know you will.
Successful online marketing and offline marketing or PR efforts work because they begin with the buyer in mind,creating a buyer persona identifying one or more buyer personas to target.
This means if your son or daughter is enrolling for some sort of activity: example "after school sports program" little league baseball, the organization not only markets to the children that want to enroll in the program, but also to the parents that will enroll them,maybe to the schools in the area, keep in mind it gets deeper than this, but for the moment just follow along, your marketing buyer persona may have 3 or 4 levels or personas as part of your planning process
This represents the type of buyer that you have identified as having a specific interest in your company or product,or a problem that your product or service solves.
Building your buyer persona is the 1st step and probably the single most important thing that you can do or will do in creating your marketing plan.For your buyer persona you want to know as much as you can about this group of people.What are their goals are, and aspirations?
What are their problems? Understanding your buyer persona will get you thinking like them.By doing some basic research on your buyers,you can learn a great deal,and your marketing will be that much more effective,I promise,this is a guarantee you will take to the bank...
In part 2 of this series I get you the sites you need to submit your news releases to along with an out line on what to write about and how often you should write news releases to make them more effective,biggest bang for your buck so to speak..
Until then you have some work to do.
part 2 in the next few days
I hope this helps you in your quest to getting more customers for your business
You can also like us on http://www.facebook.com/quickpromarketing
Pete
9DU63CRU7ZDJ
Hey Everyone
Hope your week has gone well,
I wanted to share an article written by David Cosper
He is talking about what every business owner should be doing to getting their
business ranked higher using Google Places,so no more wasting your time with chatter read this article it is powerful.
If I was to take a crack at Google's local search algorithm and reduce it to a Layman's equation, it would perhaps look something like this:
Ranking = Location + Information + Corroboration + Input + X
Understanding these variables is a critical part of successfully marketing your business online. SMB's have just two meaningful representations in the local search space: a website and a business listing or "LBL". I'm dismissing social media presence because it is primarily a representation of a single user rather than what we conceive as a traditional brick and mortar business -- functioning as more of compliment to website SEO anyway. The latter of the two local search presences is worth discussing in detail.
Business listing optimization and improving your "findability" in the local search space is the hot market right now. Local search is mainstream. And If you're not already convinced of this, all you have to do is measure the real estate Google allots to their Map-packs (listings that appear adjacent to the large map of business locations) in the universal results - on many screens almost pushing the index-based results below the fold -- the 7-pack being the most frequently seen. Last year, the major engines saw a whopping 2.6 billion local searches conducted per month1.
But surprisingly, only about 11% of SMB's have even claimed their business listings. And roughly 25% of the existing NAP (Name, Address, Phone Number) representations floating around online are incorrect. These NAP's appear primarily in local results. To be more specific, local results are the product of online consumers looking to find qualified local businesses, by entering "top of mind" keywords, phrases and geographic modifiers on major search engines, IYP's (Internet Yellow Pages) and other online directories.
Let's take a look at the anatomy of a local search results page and see where local business listings fit in. For this example I did a Google search for "cleaners boston ma"...
With this kind of first-page exposure for local listings, there is a reason they call it the Lucky 7. For any local search, the major search engines (e.g., Google Maps, Yahoo! Local, Bing Local) all use their own "black box" algorithms to deliver results they determine are most-to-least relevant. From what I can tell, the 7-Pack algorithm is mostly based on the Maps algo, but also has a layer of Universal on top of it. From extensive research in local search optimization, I've found a handful of factors that influence rankings.
Ranking Factors: What Determines the Ranking Results in Local Search?
Back to my equation: Ranking = Location + Information + Corroboration + Input + X; X being defined as the consistent unknown and ever-evolving factor contributing to the unpredictability we see in results. The definition of X might as well be stored in the same vault as the Coca-Cola recipe. The other criteria of the local search equation are better understood.
1. Location: Distance from "Centroid" (the geographic center of the area searched) - the closer your business is, the higher you rank -- well kind of. This factor has been reduced in weight recently as in many cases relevancy has been proven arbitrary to fixed geographic center points. However new geolocation tools based on user IP addresses and mobile apps delivering hyper-local results could have future implications on this location factor. At a minimum, claim your basic listing and make sure business name, address and telephone numbers are accurate and complete to take advantage of this location factor. Only a few days ago Google updated their Maps and Local Business Center to include expanded areas served and location settings - this being particularly important for service-orientated businesses targeting customers outside their established locale.
2. Information: Listings containing more robust information and links rank higher in results (e.g., a website link, keyword-rich content, media, etc). Enhance your listing with keyword-rich content targeting the top keyword phrases prospective consumers may use to find you. Consider using variations of the most popular terms like "painters" and "painting". Listing "brands carried" is a good way to target popular keywords. Businesses with product/service keywords in their LBL title get an extra boost (some businesses actually change their name specifically for this reason). Run some tests using Google Analytics available in the GLBC (Google Local Business Center) to narrow down your keyword focus. Be sure to add media to your listing: a company logo and multiple store/product photos go a long way - video is a bonus. I also suggest supplementing your listing with as many "extras" as possible. One example would be adding a custom coupon, which is available on many IYP sites. Many of these "extras" may not directly influence ranking, however if they can successfully draw clicks/conversions they are certainly worth adding.
3. Corroboration: How many other local search engines or directories have your same listing published? Each time the information contained in your listing matches the NAP and description on other "relevant" sites, your listing gets a "citation" (award) -- the more citations you have, the higher your business ranks. This corroboration between relevant sites builds trust, and the trust factor is critical to high-ranking. Build out your LBL with enhanced content on at least one site, and use this as a template to manually distribute your information to as many relevant sites as possible (see my list of notable sites below). Remember, online local consumers are fragmented -- the use of robust, broad content distribution will maximize reach. Here's an example of a business with multiple citations.
4. "Objective" Consumer Input: How many consumer reviews/ratings or other sources of user input does your business have on "relevant" sites? How many are positive/negative? To maximize citations and achieve the highest possible ranking you need to get as much positive feedback as possible. Encourage your happy customers to go online and give you a positive review on multiple sites.. Be aware that Google favors citations differently across various industries so it is important to solicit reviews on sites specific to your vertical. The top three review sites for restaurants (based on Google citations as of today) are Citysearch, TripAdvisor and Zagat, while businesses in the service industry are benefiting mostly from Citysearch, InsiderPages and Kudzu. And yes, Google recognizes unique and non-unique URL's within the review section - so don't think you can get carried away with rating your own business.
Negative ranking factors: Avoid using an 800# or multiple phone numbers across listings for tracking purposes (consistency in NAP is key); non-local area code; use of a P.O. Box; multiple LBLs with same phone number and/or DBA and/or address; stuffing geo-targeted keywords into non-related categories or fields; high percentage of bad reviews.
To avoid getting bogged down with explaining the step-by-step process of claiming your business, I'll point you to a recent blog on that very topic: How To Claim Your Google Maps Listing. You can start with your Google Maps listing and in a similar fashion work your way through the roughly 100 other search engines, IYP directories, maps, mobile sites and niche local/social sites. And yes, this is a laborious process which requires time and some web expertise - prior SEO knowledge a plus.
Even after you have built out a robust business profile and painstakenly gone through the manual submission process, page one ranking is never a lock. Unlike more traditional local advertising methods (TV, radio, yellow pages), guaranteeing placement in local search is nearly impossible. Local search engines hold their proprietary search logic "close to the vest" so businesses cannot easily game the system. For the very same reason they also change the rules often. And just like us, their logic isn't perfect.
In short, local search engines are a prominent, and increasingly popular component of the local search landscape. And factors like regency, accuracy, "certificate of trust" and depth of content are the critical elements to supporting a business' image, increasing "findability" and generating qualified, ready-to-buy local customers.
I hope this helps answer questions about getting your companies website ranking on Google,I know it is a lot to take in so one thing at a time and if you have questions your always welcome to e-mail me pete@quickpromarketing.com
Have a great weekend we have the NFL on Sunday not as interesting without the Patriots playing.
Take care
Pete
In this video we talk about the top 4 ways to get people to respond to your online videos and lead pages. Check it out!
Hey everyone,
Hope your videos are becoming a big part of your marketing,having a way for the world to view your videos is critical to your success,so in this post we are going to talk about posting videos on you tube and setting up your own you tube channel.So lets get started,go to http://www.youtube.com if you don't already have a You Tube account 1). click the create account link,just fill out the information and you have now created an account on you tube.
Next you want to create your video,let me take a minute to say creating your videos should not be a stressful event, script out the video so you know what you will be talking about before you film.We will talk about creating successful videos in another post, today I want you to get your You Tube account set up.Now that you have your video filmed it's time to upload it to you tube.
2).Sign in to your You Tube account and click the upload video button,3).next select the video your going to upload,4).create a title for your video,write an informative description of this video,5).next generate a list of tags,tags are keywords that describe your video,for example if your using the word beach, you could use water,waves, surfing.Tags should be keywords that you want your video to appear for when searched.
6).select the category for your video,7).click save changes.8). the video will take a little time to upload before it can be viewed usually around 20 minutes or so, once it has uploaded it can be viewed by everyone.9).One final step,now that your video is on you tube, take the code that You Tube produces for your video and embed it on your website, or blog,this way everyone can watch your video wherever you have the code embedded, on your website,or blog or where ever you post it for the public to view,now you have multiple places to view your video,this creates a higher likely hood for back links to your blog or website.
I hope this helped, leave me a comment let me know if your learning anything.
Thank you
Hey Everyone,
I am fighting the urge to write about nothing,since it is so easy and anyone can do it,with word press it is a snap.
Just sign up and start blogging,right?
Here are a few tips on blogging with purpose:
- Focus on a particular area of interest,personal or political it really is up to you,try and be consistent with your site,in other words if your loving flowers and this is your passion write about it,but try staying with that topic and not getting to far off that subject.Example:Flowers and gardening go well together,but flowers and rebuilding a Chevy engine not so much.
- Try not to be Boring what I mean is put some thought in your post,a little research goes a long way in providing quality content.
- Invite other people to comment on your posts,it's a great way to get people involved.This will also create back links to your site if people are interested in what your posting.
- Visit other blogs, comment on what they are posting even if you don't agree or like what they are saying.Please make your comment a thoughtful one, not something like,Wow I like your blog,that sounds phony and not many people will take you seriously.The point is to create relationships and this will bring more traffic to you.
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