I hope Five common SEO mistakes (and six good ideas!) helps everyone in your quest for better website ranking .
Pete KiciWritten by Maile Ohye, Developer Programs Tech Lead
Price can be used to indicate that the product or service is of higher quality than competing products.
An example would be to offer a premium package of your product or service to those customers that want to move ahead or above the crowd, an example is a night club offering a VIP room which in reality is just a space in the club roped off exclusive to the people and their guest renting this space for the evening,for an additional fee.(example for $400 you receive a bottle of premium vodka and you and your group are entitled to this space for the evening) the bottle is of course the only tangible in the offer but the VIP allows the user the status of exclusive,which I refer to as prestige in spite of the fact everyone is still using the same rest rooms and same dance floor VIP status is important to a certain group and they are willing to pay for it so as a business owner always provide this option as a premium pricing strategy.Using the seven triggers in your marketing the prestige trigger is a powerful attraction in the high price product market. example: A Rolls Royce says prestige the owner feels it people see it. Here are the 7 triggers
With content marketing and search engine optimization, how can your business stand out, front and center? Content marketing is information being passed to readers and having search engines find it . Sounds simple and easy; it is anything but like all good seo you need to do a little planning. The material offered must be relevant to the reader and have value with the end result being action. This action is a change in behavior; usually buying behavior. All of this takes place via an internet website.
This dissemination of information does not take place in a vacuum. Multitudes of information are on the internet, all vying for attention. How can one small business attract a response?
One of the ways is to begin with a content marketing plan is to decide what problems you want to help your readers solve. This will involve research and development which can be time consuming. But the results will be worth all the time and money spent.
- Who is your audience? These are the people who will purchase your products and services. There are millions of users on the internet and not all are your target audience.
- Depending on what you are offering your audience size will vary. You may find an audience through Facebook Groups. If you are selling a retail product, Pinterest may offer an audience. Do your research and once the audience is found, write content specific to that audience.
Content comes in many forms. Always write for your readers and vary the form as much as your readers allow. Most businesses have something to teach, whether it is how to use a product or how a service can better your life. Have tutorials lined up for publishing, especially in the video format. Readers will enjoy seeing what your company has to offer.
Maybe your audience would prefer a how-to guide giving directions of how to use a product or the ways in which a service improves their lives.
Interviews bring reality to a business and a website. Readers like to hear and read about how people do things. Have interviews with industry leaders or employees who have developed a different method of making a product. Interviews with customers are also a great way of bonding with your audience. Interviews can be videos or written; or change up the format from time to time.
When writing content, have some material that can be used over and over, evergreen. Other material should include news, industry and company events, and anything pertinent to your business and customers.
Write for your readers. Before beginning an article, ask yourself, will the audience enjoy this information? You may be giving directions, but try to add humor. Write content in a conversational tone, you want your readers to feel like they are talking with you.
Make a plan for changing content. It is not so important how often you change articles, but that you do in on a schedule. Change every week, month, or two weeks – just stick to your schedule. Also quantity is not as important as quality. You could change content every three days, but if that content is not relevant it does no good to change it.
In developing a content plan, the main objective is to think about your audience. Give your readers relevant content in a conversational tone with spurts of humor and this will bring more people to your website which in it self is good seo.
- A Stop them in their tracks Headline(you have three seconds to grab someones attention)
- An irresistible tangible offer key word tangible something they can put to use now.
- Call to action,if there is no call to action why would they buy now?
small business marketingis done without much thought, owners spend very limited amount of time with their marketing strategies, marketing is an after thought val pack person calls and they place an order,marketing done. This is not a commentary on small business owners and how they do their marketing or advertising, it's about how to get the customers calling you so you stop complaining about the economy and begging for more business. Spent a few hours today at a local networking group called meet up, there are literally thousands of sub groups of meet ups around the country,all are very different this one is run by Marlee Ward, Orlando Self-Employed Superstars: Marlee does a great job as the groups organizer very bright understands marketing and practices what she preaches. The one big thing that rings out loud with these groups is everyone is seeking an answer just tell me the secret and I am out of here,or they are selling their products with no regard to whether or not you need the service or product,small business marketing is more than just handing out lots of business cards, almost all will end up in a can under the desk no real reason to keep them unless your looking for that thing or service today,even then why buy their product over someone else s it's not like you know them or anything.
Small business marketing
- Small business marketing is building your list of prospects
- You the business owner can control your messages to your prospect
- You send the message
- You control how they get the message
- Attention grabbing head line
- Irresistible tangible offer
- Have a lead generating web site
- A follow up system
attention grabbing headline: Sam's Steak House is giving away $30,ooo.in steaksAn irresistible tangible offer may sound like this: free steak dinner first 100 people Everyone that shows up for the event is required to give their contact info...e-mail and home address along with any personal info for birthdays, specials events.Now this becomes your list that you can start building a relationship.It's not the economy as much as it is how you get peoples attention and follow up.The offer has to be tangible and it has to stop them in their tracks 5 or 6 words.Your list is the core to your business and the bigger the list the more people you can build relationships with, create special e-mail offers, tips,videos send but don't send shit people will unsubscribe from your list if all you do is spam them regularly.Keeping the conversation going,the follow up system is critical I recommend Aweber,highest deliver ability in the industry if your e-mail does not reach its intended destination it just as well you did not send it . Personality in your e-mails whats going on in the business new products,employees,location changing make the conversation you would enjoy being part of if you were receiving these e-mails all the time,lets face it everyone is busy and no one has time to listen to nothing but a sales pitch so be smart and bring value your customer will reward you they will buy from you,it's not the economy stop begging for business small business marketing is not rocket science just good common sense or maybe it is rocket science depends on who you ask. This is it I am out let me know if you have questions... Pete
- 3% of your prospects are buying now
- 6 to 7 % are open to buying from you now
- 30% are not thinking about buying from you
- 30% don't think their interested in what your selling
- 30% know their not interested in what your selling