Real simple message today, How to build trust and respect in your marketing message. Start with data that provides value to your prospect,information that will help them succeed in whatever they are doing,this helps to build trust and respect, more importantly it shows your more than a sales person, a trusted adviser, your customers will become a lot more motivated if their current situation becomes unacceptable.Use problems and solutions even if your talking about problems they haven't even considered,what is the pain and how can you help them. Here's an example,If your landscapers don't have worker comp insurance did you know you would be responsible to pay their workers comp payments if they were injured while working on your yard,is that a risk your willing to take? It's information you may not have that could be very important especially if your landscapers don't have WC insurance and your not willing to take that risk. Once uncomfortable people will act much faster to solve a problem than to gain an unrelated benefit.Tell them why it matters to them. Education based marketing is designed to create brand loyalty,you want to be the go to expert in your Niche or service,this allows you to set the markets buying criteria.Basically it means you can teach your buyer how to be a better buyer of your product.
- 3% of your prospects are buying now
- 6 to 7 % are open to buying from you now
- 30% are not thinking about buying from you
- 30% don't think their interested in what your selling
- 30% know their not interested in what your selling
Hey Everyone Hope your week has gone well, I wanted to share an article written by David Cosper He is talking about what every business owner should be doing to getting their business ranked higher using Google Places,so no more wasting your time with chatter read this article it is powerful. If I was to take a crack at Google's local search algorithm and reduce it to a Layman's equation, it would perhaps look something like this: Ranking = Location + Information + Corroboration + Input + X Understanding these variables is a critical part of successfully marketing your business online. SMB's have just two meaningful representations in the local search space: a website and a business listing or "LBL". I'm dismissing social media presence because it is primarily a representation of a single user rather than what we conceive as a traditional brick and mortar business -- functioning as more of compliment to website SEO anyway. The latter of the two local search presences is worth discussing in detail. Business listing optimization and improving your "findability" in the local search space is the hot market right now. Local search is mainstream. And If you're not already convinced of this, all you have to do is measure the real estate Google allots to their Map-packs (listings that appear adjacent to the large map of business locations) in the universal results - on many screens almost pushing the index-based results below the fold -- the 7-pack being the most frequently seen. Last year, the major engines saw a whopping 2.6 billion local searches conducted per month1. But surprisingly, only about 11% of SMB's have even claimed their business listings. And roughly 25% of the existing NAP (Name, Address, Phone Number) representations floating around online are incorrect. These NAP's appear primarily in local results. To be more specific, local results are the product of online consumers looking to find qualified local businesses, by entering "top of mind" keywords, phrases and geographic modifiers on major search engines, IYP's (Internet Yellow Pages) and other online directories. Let's take a look at the anatomy of a local search results page and see where local business listings fit in. For this example I did a Google search for "cleaners boston ma"... With this kind of first-page exposure for local listings, there is a reason they call it the Lucky 7. For any local search, the major search engines (e.g., Google Maps, Yahoo! Local, Bing Local) all use their own "black box" algorithms to deliver results they determine are most-to-least relevant. From what I can tell, the 7-Pack algorithm is mostly based on the Maps algo, but also has a layer of Universal on top of it. From extensive research in local search optimization, I've found a handful of factors that influence rankings. Ranking Factors: What Determines the Ranking Results in Local Search? Back to my equation: Ranking = Location + Information + Corroboration + Input + X; X being defined as the consistent unknown and ever-evolving factor contributing to the unpredictability we see in results. The definition of X might as well be stored in the same vault as the Coca-Cola recipe. The other criteria of the local search equation are better understood. 1. Location: Distance from "Centroid" (the geographic center of the area searched) - the closer your business is, the higher you rank -- well kind of. This factor has been reduced in weight recently as in many cases relevancy has been proven arbitrary to fixed geographic center points. However new geolocation tools based on user IP addresses and mobile apps delivering hyper-local results could have future implications on this location factor. At a minimum, claim your basic listing and make sure business name, address and telephone numbers are accurate and complete to take advantage of this location factor. Only a few days ago Google updated their Maps and Local Business Center to include expanded areas served and location settings - this being particularly important for service-orientated businesses targeting customers outside their established locale. 2. Information: Listings containing more robust information and links rank higher in results (e.g., a website link, keyword-rich content, media, etc). Enhance your listing with keyword-rich content targeting the top keyword phrases prospective consumers may use to find you. Consider using variations of the most popular terms like "painters" and "painting". Listing "brands carried" is a good way to target popular keywords. Businesses with product/service keywords in their LBL title get an extra boost (some businesses actually change their name specifically for this reason). Run some tests using Google Analytics available in the GLBC (Google Local Business Center) to narrow down your keyword focus. Be sure to add media to your listing: a company logo and multiple store/product photos go a long way - video is a bonus. I also suggest supplementing your listing with as many "extras" as possible. One example would be adding a custom coupon, which is available on many IYP sites. Many of these "extras" may not directly influence ranking, however if they can successfully draw clicks/conversions they are certainly worth adding. 3. Corroboration: How many other local search engines or directories have your same listing published? Each time the information contained in your listing matches the NAP and description on other "relevant" sites, your listing gets a "citation" (award) -- the more citations you have, the higher your business ranks. This corroboration between relevant sites builds trust, and the trust factor is critical to high-ranking. Build out your LBL with enhanced content on at least one site, and use this as a template to manually distribute your information to as many relevant sites as possible (see my list of notable sites below). Remember, online local consumers are fragmented -- the use of robust, broad content distribution will maximize reach. Here's an example of a business with multiple citations. 4. "Objective" Consumer Input: How many consumer reviews/ratings or other sources of user input does your business have on "relevant" sites? How many are positive/negative? To maximize citations and achieve the highest possible ranking you need to get as much positive feedback as possible. Encourage your happy customers to go online and give you a positive review on multiple sites.. Be aware that Google favors citations differently across various industries so it is important to solicit reviews on sites specific to your vertical. The top three review sites for restaurants (based on Google citations as of today) are Citysearch, TripAdvisor and Zagat, while businesses in the service industry are benefiting mostly from Citysearch, InsiderPages and Kudzu. And yes, Google recognizes unique and non-unique URL's within the review section - so don't think you can get carried away with rating your own business. Negative ranking factors: Avoid using an 800# or multiple phone numbers across listings for tracking purposes (consistency in NAP is key); non-local area code; use of a P.O. Box; multiple LBLs with same phone number and/or DBA and/or address; stuffing geo-targeted keywords into non-related categories or fields; high percentage of bad reviews. To avoid getting bogged down with explaining the step-by-step process of claiming your business, I'll point you to a recent blog on that very topic: How To Claim Your Google Maps Listing. You can start with your Google Maps listing and in a similar fashion work your way through the roughly 100 other search engines, IYP directories, maps, mobile sites and niche local/social sites. And yes, this is a laborious process which requires time and some web expertise - prior SEO knowledge a plus. Even after you have built out a robust business profile and painstakenly gone through the manual submission process, page one ranking is never a lock. Unlike more traditional local advertising methods (TV, radio, yellow pages), guaranteeing placement in local search is nearly impossible. Local search engines hold their proprietary search logic "close to the vest" so businesses cannot easily game the system. For the very same reason they also change the rules often. And just like us, their logic isn't perfect. In short, local search engines are a prominent, and increasingly popular component of the local search landscape. And factors like regency, accuracy, "certificate of trust" and depth of content are the critical elements to supporting a business' image, increasing "findability" and generating qualified, ready-to-buy local customers. I hope this helps answer questions about getting your companies website ranking on Google,I know it is a lot to take in so one thing at a time and if you have questions your always welcome to e-mail me firstname.lastname@example.org Have a great weekend we have the NFL on Sunday not as interesting without the Patriots playing. Take care Pete
In this video we talk about the top 4 ways to get people to respond to your online videos and lead pages. Check it out!
Hey everyone, Hope your videos are becoming a big part of your marketing,having a way for the world to view your videos is critical to your success,so in this post we are going to talk about posting videos on you tube and setting up your own you tube channel.So lets get started,go to http://www.youtube.com if you don't already have a You Tube account 1). click the create account link,just fill out the information and you have now created an account on you tube. Next you want to create your video,let me take a minute to say creating your videos should not be a stressful event, script out the video so you know what you will be talking about before you film.We will talk about creating successful videos in another post, today I want you to get your You Tube account set up.Now that you have your video filmed it's time to upload it to you tube. 2).Sign in to your You Tube account and click the upload video button,3).next select the video your going to upload,4).create a title for your video,write an informative description of this video,5).next generate a list of tags,tags are keywords that describe your video,for example if your using the word beach, you could use water,waves, surfing.Tags should be keywords that you want your video to appear for when searched. 6).select the category for your video,7).click save changes.8). the video will take a little time to upload before it can be viewed usually around 20 minutes or so, once it has uploaded it can be viewed by everyone.9).One final step,now that your video is on you tube, take the code that You Tube produces for your video and embed it on your website, or blog,this way everyone can watch your video wherever you have the code embedded, on your website,or blog or where ever you post it for the public to view,now you have multiple places to view your video,this creates a higher likely hood for back links to your blog or website. I hope this helped, leave me a comment let me know if your learning anything. Thank you
Hey Everyone, I am fighting the urge to write about nothing,since it is so easy and anyone can do it,with word press it is a snap. Just sign up and start blogging,right? Here are a few tips on blogging with purpose:
- Focus on a particular area of interest,personal or political it really is up to you,try and be consistent with your site,in other words if your loving flowers and this is your passion write about it,but try staying with that topic and not getting to far off that subject.Example:Flowers and gardening go well together,but flowers and rebuilding a Chevy engine not so much.
- Try not to be Boring what I mean is put some thought in your post,a little research goes a long way in providing quality content.
- Invite other people to comment on your posts,it's a great way to get people involved.This will also create back links to your site if people are interested in what your posting.
- Visit other blogs, comment on what they are posting even if you don't agree or like what they are saying.Please make your comment a thoughtful one, not something like,Wow I like your blog,that sounds phony and not many people will take you seriously.The point is to create relationships and this will bring more traffic to you.