Groupon deals are an easy way for the customer  to get huge discounts while discovering fun activities in your city. The daily deals consist of restaurants,spas,hotels,weekend get aways, and a whole lot more, in hundreds of cities across the world. Optimized-030218_0028_0109.wbc

What Is  Groupon?

The best way for you the business owner to see if this will work for you or  your business go to   Groupon 

Is this a deal for the business owner?

That depends on who you ask, with out proper planning this could end up being a money losing proposition,and a hugh time drain on your staff and business.
The complaints so for are the Groupon customers don’t want anything but the cheapest price?
So the question is, Groupon is it really worth the time for business owners to take that chance and see if this attracts long term customers that are willing to pay full prices for the products and services in the future? Here are some ideas you can use that will help increase the customer retention and increase spending.
  1.  Price your product a little higher, so you might aim for customers who were willing to pay for a service package closer to the prices of your actual, full-price services. I think this will make  a difference for the Groupon deals that you bring in.
  2. Put a cap on the number of Groupons that you allow to be sold. This eliminates the possibility for your books to be so bogged down with Groupon clients that your regular clients felt neglected.
  3. Ask your staff/sales people about the number of Groupon services they’d be comfortable with taking on. Offer your staff/sales people the full profit from their Groupon transactions even  if they have not been completely booked anyway. This will steer them from the issue of being disgruntled  feeling pressured into performing a massive amount of work that wouldn’t show them much return.
This way you can avoid horror stories about disgruntled staff/sales people resenting the Groupon clients because they were suddenly working 16 hour days for less pay knowing a small percent of these new customers were only there for the cheap deals, won't return or tip. In other words, you can avoid the horror story of sub-par service for the Groupon clients . If you think your business needs a immediate push,Groupon can be a great way to get that because it serves that exact purpose it’s intended to do bring in new customers similar to a lead generation campaign. Groupon can be amazing in terms of advertising for your business if you stick to the basics out lined here.
Research
in such a way that allows you to avoid any major problems that might arise.Ask people you knew in various industries who had used Groupon about their experiences with it.
Prepare yourself
based on their responses/advice/warnings. There really isn’t any hard fast rules outside of think ahead and outline your goals for this campaign like any marketing campaign set goals and track everything. I hope this helps let me know what you think.. Pete
Tagged with:  
 
Hello Everyone, I know your ready to kick some A&& this year so I wanted to share an e-mail I received from Michael Campbell, CEO Dynamic Media Corporation. I really believe he is someone you should listen to if your interested in great content on internet marketing and just a very sharp person,from someone who is doing it . 15 Tips to Increase Your Productivity 1. Get enough sleep. Contrary to pop culture, it's not a status symbol, or sign of virility. Research with arctic scientists proved they were more productive, more focused and got their work done faster, if they slept at least 9 hours per night, as compared to getting only 6 hours per night. 2. Don't multitask. Cognitive neuroscientists have proven that humans cannot multitask. It's merely fast switching from one thing to another. Every time you switch tasks you lose concentration and momentum. The older you are, the harder it gets. 3. Turn off distractions and focus. Disconnect yourself from the grid. The world will continue to spin without you. Shut off the pings, tweets, instant messages, etc and focus your attention. Get off the grid for days at a time if you need to, and get the project done. 4. Make a stop doing list. There are so many addictive behaviours in life. So put down that video game. Stop yourself from doing them by making a list. If what you're doing is not moving you closer to your goals, stop it. 5. No whining or complaining. Moaning about your situation doesn't do anything to help it. Nothing changes until you decide to change it. It's not about having enough resources. It's about your resourcefulness. 6. Make less more often. Attention spans are down. People are gleaning facts, not looking for deep understanding. Make your content shorter. Make videos under 3 minutes and posts under 250 words, but do them more often, with one key point in each. 7. Hire the talent. If you're an expert in something, get others to write for you in the form of guest articles or posts. Since you know the field well, you'll know good content when you see it. Getting more content, produces more authoritative pages and grows your website quickly. 8. Upgrade your equipment. It's frustrating waiting for machines, uploads, or having to sneakernet data around between computers. I got a Thunderbolt based Mac laptop. Now one computer can hook to the big monitor for production work, or slide into the backpack. All the data is in one place. 9. Repurpose your content. You may have heard it called transmedia, multimedia, or intermedia, but its all the same thing. Shoot a three minute talking head video, extract the audio for a podcast, and get it transcribed for text and slides. Now you can take one message and share it, in different forms, in hundreds of places. 10. Protect your assets. Although not technically a production booster, it will prevent down time, headaches and legal hassles. Get the proper legal pages up on your site, like terms and conditions of use, privacy policy and the rest. It shows that you're running a serious business and they protect it. Plus as a bonus, its proven to boost consumer confidence. 11. Focus on your core competencies. Learning a new skill is great, so long as you can apply it immediately to what you're already doing. It's better to cultivate deep understanding of one thing, than it is to flit from idea to idea, looking for the next quick hit, that never comes. Put down roots and do something you love. 12. Go analog. When it comes time for planning, go low tech with pencil and paper. Research has shown that thoughts are more complete if you write them out by hand. You're also more connected to them, more likely to complete them and remember them. 13. Make a to do list. This idea has been around for 100 years and its still great advice. Make a list of the 5 top things you want to achieve tomorrow, and number them in their order of their importance. Then do at least one of them and make progress towards your worthy goals, or ideals. 14. Plan in quarters. Divide a piece of paper into four columns. List in each quarter what you want to achieve. Once you have your list, transfer it to a whiteboard within plain view. Then you can keep yourself on track as you aim for your quarterly goals. 15. Quit. Have the courage to quit, or delegate, everything you're merely average at doing. Good enough isn't good enough anymore. Everyone's a channel, a content provider and a brand. What we lack is trust. So make a commitment to be the best in the world at what you love to do, or sell the farm and move on. I hope this inspires you to take massive action. With massive action comes massive results. If you build on the positive results, it leads to increased belief in yourself and your abilities. Then you can take even more action and continue to build your momentum. The time for laziness and consumption are over. Like the #1 Canadian financial dude said, its time to work hard and produce more. That's how you'll weather the storms, get through the dips, and emerge best in the world at what you love to do. Wishing you all the best for online success, Michael   Here is the link to Michael s website
http://www.dynamicmedia.com/
 
Hope this helps
 
Pete

Top 5 Online Video Tips

On January 12, 2012, in Marketing, Video marketing, by Pete
Hello Everyone As I mentioned in our last conversation I am going to bring the heat this year and put together the  best information you can possibly get with out paying for it… This is my short list, the#1 most important tip is
  1. Content is the most important part of any video, anyone can act like an idiot and get thousands of views but that’s not your intent here.If your doing a video for your company, or a product you sell content is more important than production quality.I recommend the Kodak Zi8 it’s HD and around a $100. or less amazingly easy to use and great picture quality.
  2. Short brief videos work best 30 to 90 seconds tops keep them wanting more,remember everyone is in a hurry.
  3. Make it real, your talking to the camera like you talk to your friends, keep it light and try not to come off like a used car salesman (no disrespect used car people) give a great tip solving a problem.
  4. Post your video on multiple platforms not just you tube,vimeo,face book,you could also use a service called tubemogul small cost but the syndicate to many other sites.
  5. A behind the scenes video,you may not think it’s very interesting but your prospects and clients may like to know,Rock bands do this all the time and your fans want to know how your doing what you do when no one is there,give them the back stage tour

    That’s my top 5 short list,any business or sales person can do this the question is will you?

I certainly hope this brings new ideas bouncing around in your head.Your first step is to start.If you have questions look us up on Facebook or just post a comment and I will respond quickly..

Thank you

I hope this helps

Pete

How To Focus On One Thing

On January 10, 2012, in Blogging, Marketing, by Pete
Hello, Hope everyone is off to a strong start for the new year,I know it is easy to get off track especially when your trying to do many things at one time,commonly referred to as juggling.I wanted to share something that I thought may be interesting and  help you focus,keep in mind if your not a copy writer that's  fine the lesson here is what I really wanted to share with you.                             The authors name is  Nick Usborne ARTICLE: The secret of success is to stay focused on one thing. You probably have a few friends who always seem to be into something new, each time you talk with them.

They are jumping into the latest new trend, or have discovered some amazing hidden opportunity.

You envy their enthusiasm and optimism. They seem so alive, so curious, so plugged into what’s happening. Their eyes sparkle, their level of energy is contagious.In fact, you pretty much want to do what they are doing. It looks like a fun life, and a fun way to make a living.But…when you step back and look at them more carefully, you see they are not particularly successful. They seem to make just enough money to get by. They are always looking for the “big one”, but never find it.

Why aren’t they achieving massive success? It’s because they lack focus.

They lack the self-discipline to choose one path, and then remain focused on that “one thing”, week after week, month after month, and year after year.The most successful freelancers and entrepreneurs remained focused on a single topic, or skill, often for their entire careers.For example, Jakob Nielsen’s site, useit.com, has been focused on web usability since 1995.Danny Sullivan of searchengineland.com has been covering search engine optimization since 1995.And I have been focused on writing for the web since 1998. By remaining focused on “one thing”, you build an incredible body of knowledge and expertise. You also attract a large following, which allows you to monetize your work effectively.Does this mean you have to go through your career wearing blinkers and ignoring every new innovation that comes along?  Absolutely not. Danny Sullivan has written plenty about social media. But he writes about it from the perspective of how it impacts search engine optimization.I also write about social media, because it impacts writing for the web.But what we don’t do is lose our focus on our core topic, that “one thing”.It is by having that one, immovable thing that we are able to filter signal from noise. When bombarded with a zillion shiny new innovations, we pay attention only to those that are relevant to our core topic and skill. When you do this, it streamlines your work life. It makes you more efficient. It allows you to filter out everything that is irrelevant to your path.And ultimately, in my view, mastery of one skill is a lot more satisfying than dipping your toes into a dozen different skills.What’s your one thing? And will you still be focused on it ten years from now? Nick Usborne ** If you would prefer to read this article on the web, you'll find it here: http://write.nu/y2ecOW Hope this brings some value to your day! Pete  
Dear Friend Running a successful Small business is not easy,neither is  Marketing your business,  finding new customers and clients is hard work,if it were easy no businesses would never fail. The real world does not care about your Small business,what  products you sell or services you provide until they need you,or they think they need you.Problem with that is when they do need you are you there, Marketing your business through all your channels,doing enough,have you said and done enough to build the trust of the prospect,that's the reason for creating buyers guides and free reports? Your Blog could do a lot of the heavy lifting for you and help you with marketing your business, but not by selling products but by offering advice and solutions your product and service provide. Here's the million dollar question,what are you doing to give great value with out selling your products first? Here's the million dollar answer:do enough,say enough, provide enough value in your content for FREE  that when they(the prospect) are ready or think they are ready to buy, your business or service will be  at the top of their thoughts, your that person and  that business that comes to mind.Hint (staying connected posting content using social media)Blogging..offering how to tips ect.ect.ect. When you begin the process of marketing your business and becoming known as the expert in your field(connecting with new people) it's never easy no one really cares and everyone is busy,but if your consistent and continue to deliver on the promise of great content,value, and service  you become known as the obvious choice.Online there are certain people that when they speak you listen, their stuff/content is that good and people follow and buy everything they do and promote because they bring value.You can be that person in your world. How can you become a celebrity in your prospects world when marketing your business?Unless your a good actor the movies are out,but you can create videos about your stuff/product or service and how it helps to solve your prospects problems. Writing and Blogging on the internet social media for marketing your business is the most effective way to connect with your prospects and customers, this is why I wrote the 4 steps How To Promote Your Blog.The way to get your message out is to provide value and the best way for you to get known is blogging, the ongoing written word of your company. Marketing Your Business is to being out there, meaning more than just placing ads in magazines,newspapers,TV,or Radio all old school not as effect as it once was,today people have the finale say so in what message they want to hear,with over 800 cable channels,commercial free radio and who knows how many other ways of shouting out your message,marketing your business is building a following is the most effective way to communicate your message,you do that with great content and blogging . To become the expert in your field you must provide expert advice and provide most of it for FREE that's the new economy once your prospect see's your worth listening to then and only then do you have the opportunity to be of service to them marketing your business without dropping your price or giving everything away just to make the trans action work. So what does this have to do with a blog?It's the mind set that goes into thinking about how you want to position yourself in the market place,you can be looked at as the leader/expert and people follow  your every move or your can be someone that has a person hold up a sign in front of your business and shout at cars as they drive by it's really up to you marketing your business is a decision you have to make . Blogs,Fan Pages,Twitter all new stuff to most business owners, but not so new that you should ignore them, marketing your business uses all these platforms and even  more off line stuff as well. I follow a person named Neil Patel he is a very sharp guy and puts out great content here is a link to a recent post on promoting your blog  I hope this brings more value to you world Here's the link to Niel Patels guide to Blogging http://www.quicksprout.com The content is good and he is a pretty cool guy though I don't know him personally his writing is easy and engaging go check it out I hope this brings some value to your online blogging effort,and marketing your business nothing earth shattering just common sense ideas.Adding one thing on top of another, each little step to a bigger goal brings success to your marketing your business efforts,bringing more customers to your business.There are  no easy ways it's called hard work for a reason and successful people know this that's why not many people become successful they just don't have the desire to marketing your business and learn new skills,smarter not harder kinda like chopping down a tree with a hammer you can do it but a sharp axe would be much easier... Until Next time Much success   Pete      
Hello Today is Veterans day 2011 and I want to say thank you to the men and women who serve and have served in the armed forces.Your the reason we live in  freedom, what a great country. Today we will talk about social book marking sites to increase traffic. Before we start I want to mention a very important point of view everything that we outline in these blog posts are meant to help you in your quest of finding people(social book marking sites are one way) that may be a fit for your business or your message.Help you become a person of interest,this process requires a little work and is something that if done correctly will boost your bottom line, it does not replace good customer service or making great offers for your service, or product, or delivering on your promise,that is what good businesses do,social media can't fix  bad service or a bad product or a bad offer those are a totally different conversation.Social media should be  part of your total marketing and customer relationship building  effort, having people see you, know you, like you, trust you,the way people do business now, the new economy. Using social book marking sites to increase traffic. Instead of using your book mark tab on you browser now you can use social book marking sites to save,organize,store and share links.This is a big opportunity for other bloggers/people to see what your posting/your content  and to vote on your blog/your content. Digg and Reddit submit blog post to be voted on by others,if you get enough votes,for Digg votes would mean your Dugg, get enough duggs you end up on their first page and your post is viewed by millions. I Don't Have Time For This  Unless you have someone doing this for you your probably thinking" I am busy running a business or selling a product or service", you also may see  all this to be a  big pain in the***Just think of it like  you would your diet,to stay healthy you have to exercise and eat well,do you eat perfect every meal?most of us don't, so do the best you can and the results will show over time, if you stay consistent and provide quality information/content.People will want to here what you have to say,social media is the voice of the people. Here's your list of some of the social book marking sites  start today go set up one new accountant,have your assistant do it or here's a *Tip: go to Fiverr.com and pay someone $5. they set up all these site and more .  :
  • Twitter.com (micro Blogging site)
  • Digg.com
  • Reddit.com
  • Mixx.com
  • technorati.com
  • stumbleupon.com
  • yahoo!buzz:http://buzz.yahoo.com
  • google buzz:http://www.google.com/buzz  this is being phased out as we speak being replaced by the +1
  • tweetmeme.com
  • delicious.com
  • kaboodle.com
  • Ma.gnolia
  • blinklist.com
  • coRank.com
  • slashdot.org
  • propeller.com
  • folked.com
  • Netvouz.com
  • Mister-Wong.com
Here's your call to action go to fiverr.com hire someone for $5 and have them set up all your social book marketing sites.Next go and pick (one or two sites) get used to how they work any one or two to start, the goal here is to get started none of us are good at anything when we start, none of  us like to feel inadequate big reason we procrastinate,social book marking site are just one spoke in the wheel of social media,good content is really  why you get chosen over the rest of your competition. I hope this helps you get further into your social media marketing. Please let me know how this works out for you and if there is anything I can do to help..

How To Promote Your Blog Part 2

On November 5, 2011, in Blogging, Marketing, social media, by Pete
Hello everyone In my last post  how to promote your blog I gave a 2 call to actions for  promoting your blog,#1submitting to social media directories # 2 social book marking sites. Today we will talk about # 1 submitting to social media directories,There are 2 steps to submitting to social media directories, first getting the blog listed in the directories and next getting people to vote on your content,once you have listed your blog where people can see it.   Here is the list again..
  • Technorati.com
  • Blogged.com
  • Best of the web blogs directory:blogs.botw.org/
  • BlogSearchEngine.com
  • BlogCatalog.com
  • Blogarama.com
  • The ope directory project/DMOZ(for search engine optimization):Dmoz.org
  • Pitchengine.com(to get your press releases socially submitted)
  • article marketing sites(to re purpose your blog content into articles for more visibilty)
  • Industry or subject-area directories
Part of submitting to social media directories is getting your blog ranked for content The more popular your blog is in the social media directories the higher it will appear on the page,that means more people will see what your writing about and if your content is good and people like what your writing about  you have an outstanding chance of creating a connection with new viewers, possible making them fans or followers. Everything you write will not be great and you may not get a large following quickly the idea here is the whats the  value to the reader,is the content about you or are you solving someones problems,answering a question,entertaining,or teaching new ideas.The  strategy called the 3 V's is about all that
  • Value :How will what your write improve their lives it doesn't have to be profound or over the top just creating value for the reader.
  • Values:Writing about things that are important to you and the reader connects with that
  • Voice : write like you talk ,talk to your readers about on issues you care about and that will come through in your writing.
Here's your call to action go to all the sites listed above get busy submitting to the social media directories in the list, should take about a half hour to an hour,start to schedule a blog writing day and time don't need a lot of time but be consistent, when your writing your post remember the 3 V's and you going to be amazed at how this will start to take off,it's really up to you. Hope this helps let me know what you think   Pete  
How to promote your blog,The  million dollar question,and if done correctly worth a million in new business, here's my answer... Recently received a  call from someone asking  questions about the marketing she was paying for and the results she was getting,she said we are blogging and using social media but not sure if the numbers are worth the effort?  Me being the I want to know everything person asked, what do the numbers look like?how much time are you spending and how many dollars are you getting back?They are spending a lot of time but don't know for sure how much money they earn if any?Who created that system,sounds like your business model is based on hard work and hope?Not a good business  plan so I recommended that they at the very least get in front of as many people as they can.So here is what I recommended that she do. Call To Action: Here's 2 steps that will greatly increase the number of people your in front of.Your content is for a different story for a later discussion, for now it's only about more eyes looking at you. How To Promote Your Blog Step 1 register the blog to the following sites:
  • Technorati.com
  • Blogged.com
  • Best of the web blogs directory:blogs.botw.org/
  • BlogSearchEngine.com
  • BlogCatalog.com
  • Blogarama.com
  • The ope directory project/DMOZ(for search engine optimization):Dmoz.org
  • Pitchengine.com(to get your press releases socially submitted)
  • article marketing sites(to re purpose your blog content into articles for more visibilty)
  • Industry or subject-area directories
This will get you some much needed exposure,the content still has to be good and you have to post regularly or consistently for people to start noticing you.I want to be very clear on the process there are many pieces to getting exposure this is only about your blogging so to keep it simple I am giving 2 calls to action. How To Promote You Blog Step 2: These are Social Book Marking sites get your blog listed on them.
  • Twitter.com
  • Digg.com
  • Reddit.com
  • Mixx.com
  • technorati.com
  • stumbleupon.com
  • yahoo!buzz:http://buzz.yahoo.com
  • google buzz:http://www.google.com/buzz  this is being phased out as we speak being replaced by the +1
  • tweetmeme.com
  • delicious.com
  • kaboodle.com
  • Ma.gnolia
  • blinklist.com
  • coRank.com
  • slashdot.org
  • propeller.com
  • folked.com
  • Netvouz.com
  • Mister-Wong.com
Here's your call to action don't think about this to hard just do it, go to these sites and get your blog signed up.some will take your blog, some are voting sites others vote on your posts. Get your blog post in front of as many people as your able to.Find out the how and whys later right now writing quality content or re purposing quality content is  more important than how these systems work.List building and new customers are the or should be your goals to increase your bottom line. This exercise on How To Promote Your Blog  should take you less than an a  hour, for an opportunity to increase your business by 20% in the next 12 months less than 5 years double your business. Do the math and decide if this is for you.. Hope this helps Let me know what your thinking Pete

You Want Me To Do What?

On October 25, 2011, in lead generation, Marketing, Sales, by Pete
Hello From Orlando Direct response marketing tip #107 :Get your face painted like a clown put on the big floppy shoes come down to my new office hand out free coffee and promote my business for me... You want me to do what??That definitely gets attention. That was the irresistible offer that was presented to me I should help this person out because I know a little about marketing ... very tough to say no to but I had to pass. Actually they wanted me to come down and stand outside the office early in the morning while people were walking up and down the street and hand out Free coffee,probably better in a clown suite than me a 50 something big ass white guy, not wanting to talk to any of these people all miserable because they have to go to work attitudes, at least the clown would help make them feel less helpless figuring I am a bigger idiot than they will ever be. This is marketing as most small businesses think marketing, good idea if you own a coffee shop not as good if you sell bicycles,still better than nothing but not by very much.I am certainly not criticizing anyone for trying quite frankly many businesses suffer from learned helplessness and they are waiting for anything to happen its sad but very much a way of life for many people. So now that I am back to reality I bring one idea to the world that I did not think of it just borrow from those that are doing it very well,direct response marketing,talking to your customer or prospect not as a group but as a person.Benefits,benefits. Three quick and easy ways to get more leads and more customers maybe even double your business in the next 12 months
  1. A Stop them in their tracks Headline(you have three seconds to grab someones attention)
  2. An irresistible tangible offer key word tangible something they can put to use now.
  3. Call to action,if there is no call to action why would they buy now?
This is so basic but if your able to just wrap your head around these concepts your already ahead of 97% of your competition.everything I am telling you here is basic direct response marketing,these are the fundamentals to learn,once you learn and use them watch the world beat down your door to do business with you. These principles transfer over to video ,articles ,copy writing, web sites,radio,and TV think home shopping network. it is selling. My call to action for you read a book on direct response marketing,I will even recommend an easy read lot of easy stuff to implement the book is:Direct Marketing Techniques by Lois K Geller learn the techniques in the book and you could double your business in the next twelve months, sounds a lot better than handing out coffee on a downtown side walk early in the morning. until next time your the best and nobody is better than you.. Pete