Groupon deals are an easy way for the customer to get huge discounts while discovering fun activities in your city. The daily deals consist of restaurants,spas,hotels,weekend get aways, and a whole lot more, in hundreds of cities across the world.
What Is Groupon?
The best way for you the business owner to see if this will work for you or your business go to Groupon
Is this a deal for the business owner?That depends on who you ask, with out proper planning this could end up being a money losing proposition,and a hugh time drain on your staff and business.
The complaints so for are the Groupon customers don’t want anything but the cheapest price?So the question is, Groupon is it really worth the time for business owners to take that chance and see if this attracts long term customers that are willing to pay full prices for the products and services in the future? Here are some ideas you can use that will help increase the customer retention and increase spending.
- Price your product a little higher, so you might aim for customers who were willing to pay for a service package closer to the prices of your actual, full-price services. I think this will make a difference for the Groupon deals that you bring in.
- Put a cap on the number of Groupons that you allow to be sold. This eliminates the possibility for your books to be so bogged down with Groupon clients that your regular clients felt neglected.
- Ask your staff/sales people about the number of Groupon services they’d be comfortable with taking on. Offer your staff/sales people the full profit from their Groupon transactions even if they have not been completely booked anyway. This will steer them from the issue of being disgruntled feeling pressured into performing a massive amount of work that wouldn’t show them much return.
Researchin such a way that allows you to avoid any major problems that might arise.Ask people you knew in various industries who had used Groupon about their experiences with it.
Prepare yourselfbased on their responses/advice/warnings. There really isn’t any hard fast rules outside of think ahead and outline your goals for this campaign like any marketing campaign set goals and track everything. I hope this helps let me know what you think.. Pete
Hello, Hope everyone is off to a strong start for the new year,I know it is easy to get off track especially when your trying to do many things at one time,commonly referred to as juggling.I wanted to share something that I thought may be interesting and help you focus,keep in mind if your not a copy writer that's fine the lesson here is what I really wanted to share with you. The authors name is Nick Usborne ARTICLE: The secret of success is to stay focused on one thing. You probably have a few friends who always seem to be into something new, each time you talk with them.
They are jumping into the latest new trend, or have discovered some amazing hidden opportunity.You envy their enthusiasm and optimism. They seem so alive, so curious, so plugged into what’s happening. Their eyes sparkle, their level of energy is contagious.In fact, you pretty much want to do what they are doing. It looks like a fun life, and a fun way to make a living.But…when you step back and look at them more carefully, you see they are not particularly successful. They seem to make just enough money to get by. They are always looking for the “big one”, but never find it.
Why aren’t they achieving massive success? It’s because they lack focus.They lack the self-discipline to choose one path, and then remain focused on that “one thing”, week after week, month after month, and year after year.The most successful freelancers and entrepreneurs remained focused on a single topic, or skill, often for their entire careers.For example, Jakob Nielsen’s site, useit.com, has been focused on web usability since 1995.Danny Sullivan of searchengineland.com has been covering search engine optimization since 1995.And I have been focused on writing for the web since 1998. By remaining focused on “one thing”, you build an incredible body of knowledge and expertise. You also attract a large following, which allows you to monetize your work effectively.Does this mean you have to go through your career wearing blinkers and ignoring every new innovation that comes along? Absolutely not. Danny Sullivan has written plenty about social media. But he writes about it from the perspective of how it impacts search engine optimization.I also write about social media, because it impacts writing for the web.But what we don’t do is lose our focus on our core topic, that “one thing”.It is by having that one, immovable thing that we are able to filter signal from noise. When bombarded with a zillion shiny new innovations, we pay attention only to those that are relevant to our core topic and skill. When you do this, it streamlines your work life. It makes you more efficient. It allows you to filter out everything that is irrelevant to your path.And ultimately, in my view, mastery of one skill is a lot more satisfying than dipping your toes into a dozen different skills.What’s your one thing? And will you still be focused on it ten years from now? Nick Usborne ** If you would prefer to read this article on the web, you'll find it here: http://write.nu/y2ecOW Hope this brings some value to your day! Pete
Hello From Orlando Direct response marketing tip #107 :Get your face painted like a clown put on the big floppy shoes come down to my new office hand out free coffee and promote my business for me... You want me to do what??That definitely gets attention. That was the irresistible offer that was presented to me I should help this person out because I know a little about marketing ... very tough to say no to but I had to pass. Actually they wanted me to come down and stand outside the office early in the morning while people were walking up and down the street and hand out Free coffee,probably better in a clown suite than me a 50 something big ass white guy, not wanting to talk to any of these people all miserable because they have to go to work attitudes, at least the clown would help make them feel less helpless figuring I am a bigger idiot than they will ever be. This is marketing as most small businesses think marketing, good idea if you own a coffee shop not as good if you sell bicycles,still better than nothing but not by very much.I am certainly not criticizing anyone for trying quite frankly many businesses suffer from learned helplessness and they are waiting for anything to happen its sad but very much a way of life for many people. So now that I am back to reality I bring one idea to the world that I did not think of it just borrow from those that are doing it very well,direct response marketing,talking to your customer or prospect not as a group but as a person.Benefits,benefits. Three quick and easy ways to get more leads and more customers maybe even double your business in the next 12 months
- A Stop them in their tracks Headline(you have three seconds to grab someones attention)
- An irresistible tangible offer key word tangible something they can put to use now.
- Call to action,if there is no call to action why would they buy now?