For some small businesses Google Local
is all the marketing they do, unfortunately the state of the union at Google Local is in turmoil you have Places,and plus and maps all Google and you have reputation which are reviews also Google and finally you are asked to create or optimize your listing but which one do you optimize?
Do you move your places to plus or vice versa Google doesn't seem to have an answer or they just aren't saying yet.Another problem to add to the mix is the Google reviews process is being turned upside down with reviews going away and reviews not be posted or staying posted,crazy but that's the stated of affairs Now...
I Wanted to share this link to a blog post outlining all the details her if your a business owner or a marketer it's time to pay attention to this and get ahead of the/your competition.
If your struggling with your local marketing and getting your company on the Google maps and listed,
this is an explanation of why you maybe having a problem click this link http://9nl.com/8w8s/
Hope this brings some clarity to the chaos that surrounds Google Local
The New economy is now built on trust If you ignoreReputation Management (we prefer reputation marketing because no one makes money in management only in Marketing)Click Here for more infoyou do so at the risk of going out of business or seeing your sales decline.Anyone today is a target for an online review,good or bad,fair or unfair that’s what Google,yelp,Manta,Angie's List,to name a few are providing people searching for a service or a business. As you are a professional or a business owner you need to pay attention this is the new SEO.
In our society TRUST is a big deal reviews are the staple,This is now a trust economy like it or not reviews are a major factor to how people decide to do business with you.
To prove this point a on March 31st 2008 Dave Carroll was flying United Airlines out of Chicago and while sitting on the tarmac the lady sitting next to him said the crew below was throwing guitars Carroll checked in two guitars when he arrive to his destination he discovered one of his guitars had been damaged,the cost to repair $1,200. for nine months Carroll tried to get United to fix the broken Guitar to no avail feeling dejected he decided the only thing he could do at this point was create a song to voice his complete disapproval of how he was treated.Out of his grief came a bad review on united this was in a form of a song
For someone to go out and create a video,this is not typical of most people,but writing a bad review about you and your company this is very easy.The point here is the buying public now has the power to reveal any and all unhappiness or disapproval of your services or products by just going online and writing a bad review.
With consumer power growing by the hour it’s no surprise to find reputation Marketing a growing and thriving business.
The media research firm BIA/Kelsey estimates that small and mid size companies spent $1.6 billion a year ago to expand and protect their digital reputations.By 2015,it predicts that figure will exceed $5 billionYour Reputation Online.
Today people rely on the Internet to help chose the right dentist,plumber,right car,insurance,hotel,restaurant,TV set.They place great faith in what is written on the Internet,a passive approach to marketing your online reputation is no longer an option if you what to compete in today's market place.
Quick tip on how to stay current with your Reputation Marketing,get out in front of the problem if a complaint is being voiced fix it,be honest and transparent,you can fix the problem before it escalates into a bad review.
Next stay in touch with your customers this is your support group your loyal customers the people that like you,the die hard's these are your greatest allies,and if anyone will argue on your behalf it is them.Once you have a problem your scrambling to defend yourself,but by staying in touch with your raving fans you have a built in support group that already has your back(so to speak) and if you have been building the relationship many of these fans will have already given you a 5 star review.
Another important view as a business owner is that marketing your 5 star reputation is to understand that you can fix the harm but if you haven't also fixed the pain you you haven't necessarily solved the problem, do not forget the emotional and psychological harm,this is where the customer bases all their decisions about you and their experience with you, we as people base many of our decisions on emotion and then we justify with logic.
Reputation Management is messy job
When practiced and used correctly you can take your 5 star reputation and use it as a marketing tool not as a management tool.
Hope this helps
Google Casts a Big Shadow on Smaller Web Sites and website visitors..
I spent the last few days creating a new Google maps listing.Right there it hit me,Google can either help your business online or completely shut it off from the rest of the world regardless of what your doing for SEO or any of the other things you do to optimize your website.
Scary thought then I found this very cool article in the New York Times business section,the truth is you must be in many places and optimize everything you distribute online fortunately a smaller web site is much easier to manage than a website with thousands of pages.
The article is a view from above on how a website can go from getting great results(traffic and conversion) to a reduction of traffic for no apparent reason
(Google has an algorithmic change or something) no warning and bang your site goes cold :(
Here is the link go here to read more Google Casts a Big Shadow on Smaller Web Sites - NYTimes.com.
Price can be used to indicate that the product or service is of higher quality than competing products.
An example would be to offer a premium package of your product or service to those customers that want to move ahead or above the crowd, an example is a night club offering a VIP room which in reality is just a space in the club roped off exclusive to the people and their guest renting this space for the evening,for an additional fee.(example for $400 you receive a bottle of premium vodka and you and your group are entitled to this space for the evening) the bottle is of course the only tangible in the offer but the VIP allows the user the status of exclusive,which I refer to as prestige in spite of the fact everyone is still using the same rest rooms and same dance floor VIP status is important to a certain group and they are willing to pay for it so as a business owner always provide this option as a premium pricing strategy.Using the seven triggers in your marketing the prestige trigger is a powerful attraction in the high price product market. example: A Rolls Royce says prestige the owner feels it people see it. Here are the 7 triggers
Top 10 Things People Hate About E-mail is the most talked about subject on internet marketing today,people hate spam but look forward to whats in their in box ,just ask someone what they hate about e-mails in their in box and you will get a whole list of things…. For most people their e-mail is a love hate relationship, I want to get all the cool stuff e-mailed to me but hate getting all these e-mails ???
Truth is there are e-mails we love to get and others we wish would never show up or just go away.As a business owner there is no better way to get new customers buying more of your products or services then staying in touch with them, thru e-mail newsletters or periodic messages mostly information to make their lives better, special offer announcements. Unfortunately most businesses fall far to short in this department, They have no lists, no e-mailing campaigns, and no relationship building newsletters.Just don’t have time for all that stuff we are busy trying to get new customers and servicing the ones we have. The big problem here is no systems in place to put this on auto pilot,a conversation for another blog post. To get my list of Top 10 Things People Hate About E-mail see the list now